Engaging consumers to make better decisions about their health demands an intelligent, multi-channel approach that integrates consumer preferences for digital communication options, and accounts for their current health status. While catastrophic and high-risk patients typically respond to traditional outreach methods, like phone calls, those at an emerging risk for health issues and related costs are much more difficult to engage. They also tend to prefer digital options. It’s this group that provides the greatest opportunity for payers, employers, and other at-risk entities. Increasing the rate of successful engagements helps avoid escalating health problems and related spend.
Understanding the impact of consumer engagement on health outcomes and costs, ZeOmega offers a robust suite of digital engagement options. By combining the analytics intelligence and workflow capabilities in Jiva with a host of communication options, such as live chat, video chat, SMS text messaging, secure messaging, and more, ZeOmega is enabling healthcare organizations to create effective engagement campaigns and automate outreach using multiple channels – all based on consumer preference.
Campaign Manager – Coming Soon!
Automated. Multi-channel. Measurable consumer engagement.
Engaging consumers in their care tops as one of the most effective – yet challenging – drivers of improved outcomes and lower costs. People actively engaged in their care tend to have better outcomes and lower costs.1 Many healthcare organizations put forth significant effort to engage members, but lack of insight into consumer preferences for communication, inconsistency in identification and outreach, and lack of automation lead to limited results.
That’s why ZeOmega designed Campaign Manager – an automated, multi-channel, measurable solution for dramatically improving the engagement process.
Campaign Manager blends functionality in Jiva to identify and stratify specific groups for outreach using multiple communication channels. It gives users the ability to create cohorts of specific consumer types, track consumer communication preferences, and develop targeted campaigns that leverage:
Campaigns are easily automated and scheduled with minimal manual intervention. Set up one-time or ongoing campaigns using customizable templates and establish benchmarks with real-time delivery and response tracking to measure campaign performance.
