Every maternity program shares the same goal: healthier mothers and healthier babies. What sets great programs apart is how smoothly everything works together across all trimesters:
- Mothers need steady, appropriate, and timely guidance across their full pregnancy and post-delivery period.
- Care managers need a clear and predictable workflow.
- Providers need visibility into what’s happening with their patients between visits.
And health plans need a way to bring all of this together and an evidence based (NCQA, URAC, CMS) aligned system they can count on. When these pieces operate in silos, care gaps open fast. But when they are connected, care becomes smoother, engagement stays strong, and outcomes improve for both mother and baby.
Let’s explore where maternity programs and incentive programs often struggle and how Jiva brings the entire experience together.
Where Maternity Programs Struggle Today
1. Risk shows up too late
Many high-risk pregnancies aren’t recognized until after the most important window for early intervention has passed. Late referrals and incomplete intake forms leave care teams reacting instead of preventing issues.
2. Care plans don’t match the realities of pregnancy
Pregnancy changes quickly. Static, one-size-fits-all plans often mean missed screenings, inconsistent support, and disengaged members.
3. Engagement drops halfway through the pregnancy
The first trimester gets attention and then outreach slows. Without a structured approach or meaningful incentives, member engagement often drops in the second and third trimesters.
4. Incentives live in spreadsheets instead of workflows
Manual tracking leads to delays, errors, and frustrated members. Health plans struggle to measure impact, and rewards often arrive late.
5. Communication feels scattered
Emails from one place, letters from another, portal messages from a third. Fragmented communication leads to confusion and inconsistent experiences.
6. Infant outcomes fall through the cracks
Key newborn details – APGAR scores, NICU stays, and complications are often inconsistently captured or hard to find later, leaving a major gap in continuity of care.
7. Evidence-based/regulatory documentation becomes a scramble
Because data lives in multiple systems and formats, teams spend weeks pulling information together for audits. It’s stressful and totally preventable.
How the Jiva Maternity Workflow Brings Everything Together
Jiva solves these challenges with an integrated maternity workflow that grows alongside the pregnancy and keeps every stakeholder – health plans, care managers, providers, and members – on the same page.
A maternity assessment that sets a real foundation
Jiva gathers maternal history, trimester-specific risks, behavioral and social needs, and screening results so everyone starts with a full picture.
- Care managers get early, actionable insight
- Providers see risks that might not surface in appointments
- Members feel seen and supported
- Health plans receive standardized, evidence-based data
Care plans that evolve each trimester
No more static plans. Jiva builds personalized care plans that adjust as the pregnancy progresses, adding relevant education, reminders, tasks, and escalation paths. When something changes, the care plan updates automatically.
Incentives that keep members engaged
Health plans can set rewards for key milestones: prenatal visits, screenings, trimester completion, and more. When members qualify, Jiva sends the reward notification automatically. No spreadsheets, no delays.
Jiva Correspondence supports delivery of incentive cards or gift cards via:
- Fax
- Printed letters
- Secure portal messages
Plus, templates can be branded, multilingual, and pre-filled with the member details.
Follow-up that keeps momentum going
Jiva’s tasking engine nudges the right action at the right time for missed visits, overdue assessments, new risks, and more. All communication flows through Jiva Correspondence, creating a consistent, dependable experience.
Infant outcomes that stay connected to the journey
Postpartum and newborn details, APGAR scores, birth data, and NICU stays are captured in the same workflow, supporting better quality management and cleaner handoffs to providers.
A dedicated maternity program inside Case Management
The full maternity journey lives in one place:
- Assessments
- Trimester-based care plans
- Education materials
- Outreach
- Activities
- Postpartum information
With everything under one umbrella, documentation, routing, and reporting become dramatically simpler.
A member experience that feels connected, not chaotic
Through the Member Portal, mothers can:
- Access trimester-specific resources
- Complete care plan tasks
- View incentives and correspondence
- Stay updated on visits and screenings
And built-in SMS reminders for appointments, screenings, and care plan tasks help boost adherence without adding extra work for care managers.
Evidence-based/regulatory alignment baked into daily workflow
Because Jiva’s workflows map directly to evidence-based/regulatory expectations, documentation naturally stays audit-ready without the typical scramble.
Why Maternity Care Coordination Matters
A maternity program is only as strong as the connections between the people involved.
- Health plans get early risk visibility, stronger adherence, better outcomes, and ready documentation that doesn’t require lot of manual effort.
- Care managers gain a structured, manageable workflow with evolving plans and automated follow-up.
- Members get a guided, caring experience with timely touchpoints and meaningful incentives.
- Providers benefit from clear insights and better context, making every visit more productive.
When these groups work together, maternity care shifts from fragmented to connected ecosystem. That’s what Jiva delivers: one unified workflow that supports engagement, improves outcomes, and helps mothers and babies thrive.
Interested in learning more about how to improve your maternity programs? Contact us to discuss how Jiva can help.
This article benefited from contributions by Beky Harris, RN, BSN.
Additional Resources
Solution Trends: The Jiva Maternity Management Program
